Take home exam Assignment Example | Topics and Well Written Essays - 1250 words

Take home exam - Assignment Example The attitude of the customers also gets influenced by the promotional activities carried out by the company such as advertisement. Irrespective of the nature of the customers, it is the duty of the marketers to properly understand the needs of the customers. In doing so the marketers would be able to develop goods or services which would meet the need of the customers a lot more precisely than the competitors, The main problem is that the consumer decision making process is a complex on and understanding the mindset of the consumers correctly is quite difficult. The customers do not actually make purchases without thinking carefully about the needs. Wherever there is a presence of the choice, decisions are also usually involved and these decisions are most of the times influenced by changing motives. The organization that can understand why customers make decisions such as who buys the products; how they buy; where they buy; why they buy; would have more chances to become successful. The philosophy that guides all the marketing activities is the core concept of marketing. The idea that an organization should look to try to satisfy the needs of the customers through coordinated activities that allows the marketers to achieve the marketing objectives; The marketing concept states that a business should first understand the needs of the customers and then develop the products accordingly. ... To implement the marketing concept a company must have good information regarding the needs and demands of the customers to develop a customer oriented strategy (Pride and Ferrel 4). As far the topic of forcing the customers to buy products that the customer may not is concerned; it can be said that the core concept of marketing actually puts the customers at the very beginning of the marketing process. Before developing any products the marketers usually go for a market research to understand the need and demand of the customers and then only the products as per the needs of the customers are developed. Any great innovation including the launch of the smart phones is actually a result of the understanding the customer demand through he market research. Addition of mp3 players of cameras are actually augmentation. The core product of a cell phone remains to be the on the go telecommunication facility provided by the phone. But features such as cameras or mps players actually were lov ed by the customers. Hence the marketers realized that the customers are actually looking for total package in a cell phone and hence the marketers such as Apple and Samsung decided to launch smart phones. The same principles can be applied in case of automobile manufactures also, in the initial days, very few automobile manufacturers used to provide financing and hence the customers had to look for other means to go for financing. But now all most all the companies provide the facility of car financing. This again shows the importance of understanding the customer demand. To conclude things it can be said that the marketers do not force the

To Build a Fire and Young Goodman Brown Essay Example | Topics and Well Written Essays - 1500 words

To Build a Fire and Young Goodman Brown - Essay Example Another interesting point is that Hawthorne makes sure to clarify that the journey which Goodman Brown makes into the forest is done at night and not during the day. If any trespasser were asked what comes to his mind with the thought of a dark forest, it can safely be assumed that by and large the first response would be related to the creepy feel that a dark forest exuberates. The dark forest sets the tone of the story and makes it clear to the reader from the start that what he is about to read is not a happily ending romantic novel or a light comedy, rather the dark thought provoking nature of the story comes across instantly. Therefore, the very first role played by the most predominantly used element of nature in the story, the forest, is to highlight the feel of the narrative and set the mood of the story. Time and again references have been made in the novel to the nature of the forest by the use of adjectives such as â€Å"gloomy,† â€Å"dark,† â€Å"silent,â €  â€Å"wilderness,† and so forth. ... As Goodman Brown continues with his journey in the forest he meets an old man, who has not been given a name but it appears to be obvious that Goodman Brown does know that he will be meeting this man and that the meeting was not a coincidence. The conversation between Goodman Brown and the old man revolves around the old man challenging Goodman Brown’s belief in the goodness of the people of the society and his father and grandfather. From this conversation it appears as though the old man represents the devil or the temptation that attracts man towards evil. Hawthorne makes it a point to specify that the â€Å"old† man is sitting under an â€Å"old† tree while waiting for Goodman Brown, so that the reader can instantly make the connection of the old man with evil because there is an inherent eeriness associated with old trees with their sagging roots. Furthermore, the stick which the old man is narrated to be holding is constantly compared to a black serpent as follows, â€Å"But the only thing about him that could be fixed upon as remarkable was his staff, which bore the likeness of a great black snake, so curiously wrought that it might almost be seen to twist and wriggle itself like a living serpent,† (Hawthorne, 8). Here we see another element of nature coming into play, the snake is said to be amongst the most venomous of all animals and the fact that the old man holds this stick with such comfort reflects on his association with evil. An interesting piece of conversation from the story is as follows, "Come, Goodman Brown," cried his fellow-traveler, "this is a dull pace for the beginning of a journey. Take my staff, if you are so soon weary,† (Hawthorne, 9), this suggestion of the old man to Goodman Brown can have

The relationship between HRM and business performance Literature review

The relationship between HRM and business performance - Literature review Example First, the review suggests that human resource practices have synergistic and performance enhancing influences when used in conjunction with empowerment-enhancing practices that boost employee responsibility and autonomy. Secondly, study attempts to explore the link between HRM and firm performance by studying frameworks that link HRM to financial performance despite the various studies that claim there is no link between HRM and Firm performance. The literature offers overview on research regarding HRM and Businesses performance and subsequently shows the relation between HRM and performance in organizations. Business strategy and the integration of HRM practices form an essential factor in organizational effectiveness because the use of business strategy as a contingent factor moderates the relation between human resources practices as el as firm performance. Therefore, business strategies paired together with proper HRM activities have positive influences on the firm’s perf ormance. According to Ahmad and Schroeder(2003) and their counterparts Youndt and Snell(2004), the impact of HRM to organizational outcomes became an essential topic in early 1990s because it attaches significance to motivational aspects of organizational practices in developing and utilizing human capital. HRM involves development of people’s abilities and attitudes in way that the individual can develop personally and contribute toward the organization’s goals. According to Youndt and Snell(2004), other studies consider HRM practices to be pay and reward, recruitment and selection, training and development, health and safety as well as work expansion or reduction. However, various studies suggest that six essential HRM practices that are likely to positively influence a firm’s performance include training and development, teamwork, incentives, HR planning, performance appraisal as well as employment security (Sels, Winne, Delmotte, Maes, Faems and Forrier, 200 6; Seibert,Silver and Randolph, 2004). According to Sels et al (2006), training and development involves the amount of formal training offered to employees, although organizations can offer extensive training, organizations also rely on acquired skills through selection and socialization. Training in businesses influence performance in two key ways the first one being, that training improves on the relevant skills, capabilities, and secondly training compliments employees’ satisfaction in their prevailing job and workplace. Teamwork in businesses contributes to business performance because it results in effective achievement, facilitates flow of ideas resulting in innovative solution and helps in saving administrative costs associated with paying specialists in order to watch people (Sels et al 2006). Incentives in businesses rely on performance and remain one of the usual means for organizations to enhance employee motivation through provision of performance-contingent incen tive in order to align employee and shareholder interests. According to Chiang(2004), although compensation is categorised into financial and non-financial incentives, some incentives like pay incentives in form of bonuses and profit sharing or even indirect compensation like health insurance and vacation all influence the performance of firms. According to Gill and Meyer(2008), HR planning in enterprises involves forecasting

Parenting Today Essay Example | Topics and Well Written Essays - 750 words

Parenting Today - Essay Example These parents know the best way of disciplining their children. This is so because they can watch the activities of the children and thus know them better. Punishment methods such as time outs enable the children to reflect on their behavior. Disciplined children are more likely to do well in academics especially when their parents are available at home to assist them. In addition, their availability helps their children deal effectively with any stressful issue that they may have (Brooks, 2011). There is a variety of factors that influence spillover. Work-family spillover occurs when the activities that take place at work affect an individual at home. On the other side, family-work spillover occurs when activities at home affects an individual at work. Job satisfaction results in to positive spillover and thus an individual go to his family with energy and satisfaction (Brooks, 2011). The sections of the population who experience positive spillover are mostly individuals who are satisfied with their positions at work. In addition, parents who spend time with their children experience positive spillover. Many studies have indicated that families enhance positive spillover. The sections of the population that have families thus experience positive spillover. A family composed of a father, a mother and two children can enhance the performance of the parents at work. One child can be very young and in kindergarten. The other child can be approaching adolescent. This family is likely to have a delightful time together, and activities that members can engage in are numerous. The parents will have to teach the young child how to read and write, and this can be satisfying and enjoyable to the parents. They have to advice the older child too on various issues such as changes occurring in his or her body. Such a family is small and thus easy for each of the parents to manage. The parents can also have spare time to discuss their